Advertisers' Biggest Predictions for 2024

Watch all the panels from ADWEEK's annual Outlook event

As 2024 gets underway with a tumultuous January, one can only imagine what the next 11 months have in store.

If the last few years have taught us anything, it’s that anything can and will happen. Luckily, we were able to ask some experts to discuss their predictions for the year ahead at ADWEEK’s annual Outlook event.

Attendees, both virtual and for the first time in-person as well, heard from brands like TelevisaUnivision, BNY Mellon and Visa. Spoiler alert: Artificial intelligence and the death of the cookie are going to have a big impact.

You can watch all the sessions from Outlook 2024 in the gallery below.