Catherine is an Adweek staff reporter covering ad tech, social media platforms and their influence. Catherine joined Adweek in 2021 from Debtwire where she covered high yield and distressed corporations. A 2019 graduate of Tufts, Catherine has previously written for Forbes and Inc.
Off-site retail media is growing, but it restricts buyer control.
Zipcar and Adobe executives discuss how they are using AI in their businesses.
The Trade Desk SP500+ makes it easy for buyers to target high-quality publishers.
The IAB Tech Lab's missive against Google's post-cookie solutions, Privacy Sandbox.
The M&Ms Super Bowl ad features Terrell Owens, Dan Marino, Bruce Smith and Scarlett Johansson.
Among the critics of Google's cookie alternatives, Privacy Sandbox, is the IAB Tech Lab, which plans on publishing an analysis on the Google Chrome suite of replacement solutions soon.
Google Privacy Sandbox proposal Related Website Sets lets publishers track users across five domains.
Metrics like CPA and CPM are less fit for a world without third-party cookies.