Portrait of Catherine Perloff

Catherine Perloff

Catherine is an Adweek staff reporter covering ad tech, social media platforms and their influence. Catherine joined Adweek in 2021 from Debtwire where she covered high yield and distressed corporations. A 2019 graduate of Tufts, Catherine has previously written for Forbes and Inc.

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Buying Retail Media Off-Site Could Worsen Transparency Issues for Brands

Retail Media Advertising

Off-site retail media is growing, but it restricts buyer control.

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Brand Leaders Debate AI Ownership at IAB ALM Marketing Breakfast

AI News

Zipcar and Adobe executives discuss how they are using AI in their businesses.

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Exclusive: The Trade Desk’s Media-Quality Product, SP500+, Puts Publishers at the Center

Programmatic

The Trade Desk SP500+ makes it easy for buyers to target high-quality publishers.

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The Most Viral Moments of Super Bowl 58

Super Bowl Commercials

Beyoncé album, foot memes after the Jesus ad, and a Super bowl streaker.

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Some Cookieless Alternatives … Still Use Cookies

Programmatic

While some cookieless solutions still rely on third-party cookies, it gets misleading to buyers when they are ID bridging, using cookies to target in environments where they already do not [...]

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Perfection Thwarting Progress: Response to IAB Tech Lab’s Missive on Google’s Privacy Sandbox

Programmatic

The IAB Tech Lab's missive against Google's post-cookie solutions, Privacy Sandbox.

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M&M’s Is Celebrating Super Bowl Losers With Diamonds Made From Peanut Butter

Super Bowl Commercials

The M&Ms Super Bowl ad features Terrell Owens, Dan Marino, Bruce Smith and Scarlett Johansson.

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Why Testing Google’s Cookie-Alternative Privacy Sandbox Is Still Minimal

Programmatic

Among the critics of Google's cookie alternatives, Privacy Sandbox, is the IAB Tech Lab, which plans on publishing an analysis on the Google Chrome suite of replacement solutions soon.

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Publishers Question Related Website Sets, Google’s Privacy Sandbox Solution for Cross-Site Tracking

Platforms

Google Privacy Sandbox proposal Related Website Sets lets publishers track users across five domains.

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No Long-Tail Publishers, CPMs or CPAs: What Digital Advertising Should Leave Behind in 2024

Measurement

Metrics like CPA and CPM are less fit for a world without third-party cookies.