Leslie Blount is an Adweek contributor who writes about marketing, brands and culture.
Snapchat's first Super Bowl campaign positions the brand as a safer, more authentic social media platform.
Tommy Wiseau, the director behind cult classic The Room, plays on his reputation as a cinematic hack to fight against online hackers.
Dolby teamed up with Jennifer Lopez ahead of her album release in a commercial paying tribute to her smash hit, "Jenny From the Block."
MilkPEP will host a marathon exclusively for women as it aims to position dairy milk as a performance beverage.
Broad City stars and creators Ilana Glazer and Abby Jacobson reunite to raise awareness of gut health in MiraLAX's cheeky ad.
WhatsApp continues to expand in branded entertainment to build love for the messaging service.
Pepsi Wild Cherry targets millennials, whose 'wild' sides may look different after becoming parents.
The Quitter's Day partnership also extends into Cohen's Bravo programming.
Megan Thee Stallion, aka the “Hot Girl Coach,” has landed in Planet Fitness’ orbit as “Mother Fitness,” and she is here to change fitness for everybody-ody-ody-ody-ody. The Grammy-winning rapper, actor [...]
The used-car company is here to empower consumers who often find the car-buying experience daunting and deflating.