Portrait of Leslie Blount

Leslie Blount

Leslie Blount is an Adweek contributor who writes about marketing, brands and culture.

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Snapchat’s First Super Bowl Ad Calls for Safer, Friendlier Social Media

Super Bowl Commercials

Snapchat's first Super Bowl campaign positions the brand as a safer, more authentic social media platform.

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Tommy Wiseau Ironically Takes On ‘Bad Actors’ for Maximum Effort’s Online Safety Ad

Creative Advertising

Tommy Wiseau, the director behind cult classic The Room, plays on his reputation as a cinematic hack to fight against online hackers.

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Dolby Duets With J.Lo for Its First Global Campaign 

Creative Advertising

Dolby teamed up with Jennifer Lopez ahead of her album release in a commercial paying tribute to her smash hit, "Jenny From the Block."

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MilkPEP Designs a Marathon Exclusively for Women Runners

Food Industry News

MilkPEP will host a marathon exclusively for women as it aims to position dairy milk as a performance beverage.

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Broad City Stars Reunite to Bust a Gut Check in MiraLAX Campaign 

Health and Wellness

Broad City stars and creators Ilana Glazer and Abby Jacobson reunite to raise awareness of gut health in MiraLAX's cheeky ad.

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WhatsApp’s Branded Content Ambitions Grow With Giannis Antetokounmpo Movie

Technology

WhatsApp continues to expand in branded entertainment to build love for the messaging service.

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Pepsi Cherry Picks Millennials to ‘Get Wild’ for New Campaign 

Food Industry News

Pepsi Wild Cherry targets millennials, whose 'wild' sides may look different after becoming parents.

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Walmart and Andy Cohen Team Up for Drama-Free Quitters Day Campaign

Retail News

The Quitter's Day partnership also extends into Cohen's Bravo programming.

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Planet Fitness and Megan Thee Stallion Save Workouts From ‘Fitspo Fakes’

Health and Wellness

Megan Thee Stallion, aka the “Hot Girl Coach,” has landed in Planet Fitness’ orbit as “Mother Fitness,” and she is here to change fitness for everybody-ody-ody-ody-ody.  The Grammy-winning rapper, actor [...]

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CarMax’s Cheeky New Ad Puts the Brakes on Settling

Automotive Advertising News

The used-car company is here to empower consumers who often find the car-buying experience daunting and deflating.