Lucinda Southern is Adweek's managing editor of media and technology where she oversees the business of media including publishers, social media platforms, ad tech and digital transformation. Before joining Adweek in 2020, Lucinda spent five years at Digiday. Lucinda holds an M.A. from the University of Bristol.
OpenX's Cookieless Deal Library lets buyers test alt IDs and benchmark results.
Google's cookie deprecation and gen AI is upending the open web and search.
Livestream shopping is poised to grow through TikTok Shop and its connection with creators.
As with tech adoption before it, it’s a chicken-and-egg situation.
The term follows the same logic as greenwashing and rainbow washing.
Brands are using the coalition to improve campaign effectiveness and reduce inefficiencies.
Brands face a new reputation dilemma on whether they stay or leave X (formerly Twitter).
Signal loss has helped spur the industry to think about attention metrics
Contrary to popular belief, people want longer-form content.