Portrait of Lucinda Southern

Lucinda Southern

Lucinda Southern is Adweek's managing editor of media and technology where she oversees the business of media including publishers, social media platforms, ad tech and digital transformation. Before joining Adweek in 2020, Lucinda spent five years at Digiday. Lucinda holds an M.A. from the University of Bristol.

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OpenX Deal Library Makes Testing Cookieless Targeting Easier for Buyers

Programmatic

OpenX's Cookieless Deal Library lets buyers test alt IDs and benchmark results.

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Outlook 2024: Publishers Push to Prove Their Value Amid Cookie Collapse

Outlook

Google's cookie deprecation and gen AI is upending the open web and search.

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Livestream Shopping in the US Awaits Its Breakout Creator Era

Social Commerce

Livestream shopping is poised to grow through TikTok Shop and its connection with creators.

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Google Chrome’s Cookie Phase-Out: What You Need to Know

Programmatic

As with tech adoption before it, it’s a chicken-and-egg situation.

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Irritation Over AI Washing Peaks for Marketers in 2023

AI News

The term follows the same logic as greenwashing and rainbow washing.

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AI Coalition Aims to Demystify Tech for Brands Like HP, Diageo, Kellogg’s

AI News

Brands are using the coalition to improve campaign effectiveness and reduce inefficiencies.

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Elon Musk’s Latest Comments Spur More Quiet Quitting From Brands

Platforms

Brands face a new reputation dilemma on whether they stay or leave X (formerly Twitter).

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How Attention Metrics Can Avoid Getting Gamed by Bad Actors

Platforms

Signal loss has helped spur the industry to think about attention metrics

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Uber and Spotify Are Tapping Into Changing Consumer Behaviors

NexTech

Contrary to popular belief, people want longer-form content.