Portrait of Trishla Ostwal

Trishla Ostwal

Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. A 2021 graduate of Columbia University's Graduate School of Journalism, Trishla previously worked as an agency strategist and content creator for 22feet Tribal Worldwide and Yellow Seed.

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OpenAI’s Web Search Product Aims to Challenge Google’s Search Supremacy

AI News

The ChatGPT maker is working on a web search product partially powered by Microsoft Bing.

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SMBs Still Cautious Advertising on X Despite Lower CPMs

Platforms

Despite lower CPMs, SMBs hesitate to advertise on X.

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How AI Showed Up in Ads During Super Bowl 58

Super Bowl Commercials

Despite having its moment, 2024 is not the year of the Super Bowl AI.

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Google Joins Steering Group to Help Identify AI-Generated Content

AI News

Google joins the Coalition for Content Provenance Authenticity (C2PA), aiming to introduce watermarking to identify AI-generated content.

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Microsoft Returns to the Super Bowl to Launch Its AI-Powered Copilot

Super Bowl Commercials

Microsoft's Super Bowl ad positions AI as an everyday companion.

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Pereira O’Dell’s Global AI Innovation Hub Connects Brands to Startups

AI News

Agency Pereira O’Dell launched Silverside AI in San Francisco, connecting AI startups with brands.

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Verizon Leaves Trail of Super Bowl Teaser Breadcrumbs for Beyoncé

Super Bowl Commercials

After sitting out the Super Bowl last year, Verizon is making a comeback.

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Tech Leaders’ Quotes From the Contentious Child Safety Senate Hearing

Platforms

Top quotes from execs from Meta, TikTok, X and others at Congress over child safety concerns.

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OpenAI’s @ Integration Feature in ChatGPT Makes Its Store More Appealing to Publishers

AI News

OpenAI's ChatGPT Store has added integration features, making custom chatbots more appealing for publishers.

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Brands Swap Viral Tweets for TikTok and Instagram This Super Bowl

Platforms

While real-time conversations will happen on X, brands build strategy for before and after Super Bowl .